Resume
Experience
2018 - 2021
Copywriting Manager
Fimmick Digital
Hong Kong
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Develop creative and content strategy with a mix of Facebook, Instagam as well as Linkedin platforms.
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Responsible for new business pitch.
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Serve a broad range of accounts includes: McDonalds, Abbott, ACUVUE, CCB etc
2015 - 2017
Senior Copywriting
Saatchi & Saatchi
Hong Kong
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Develop and execute advertising campaigns for HSBC investment banking.
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Create e-Commerce campaigns for Pampers in Hong Kong & China market.
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Responsible for all the copywriting for Pampers Hong Kong & China.
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Key accounts: HSBC Investment bank, Pampers (Hong Kong & China).
2014 - 2015
Creative Copywriter
Ogilvy & Mather
Hong Kong
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Help the team on new business pitch
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Responsible for idea brainstorming, copywriting and preparing pitch proposal.
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Do local adaptation for global brands, such as Huggies & Kimberly-Clark.
Education
2022-now
SENECA COLLEGE
Diploma - Business Marketing
1750 Finch Avenue East
Toronto, Ontario, Canada
M2J 2X5
The program provides me with a solid foundation of marketing, and learn to create multi-objective marketing strategies, including promotional campaigns, pricing, packaging and distribution of products, services and ideas.
2006 - 2009
HONG KONG BAPTIST UNIVERSITY
Bachelor of Social Sciences (Honours) in Sociology
224 Waterloo Rd, Kowloon Tong, Hong Kong
The programme provides me an intellectual foundation in sociological theory and social research methods as well as familiarity with the main features of social development and social organizations in China and Hong Kong.
Professional skillset
Creative Thinking
Marketing Planning
Content Creation
Management Techniques
Languages
English (fluent)
Cantonese (native)
Mandarin (proficient)
Interest
Yoga
(Part-time yoga instructor)
Cooking
Reading
Travelling